Strategy Implementation and Growth of Small and Medium Enterprises in Garissa County, Kenya

Authors

  • Ibrahim Amir Tawane Kenyatta University
  • Stephen Makau Muathe Kenyatta University

Abstract

Small and Medium Enterprises (SMEs) play an indispensable role in achieving and sustaining economic growth of countries across the world. However, SMEs face enormous challenges which inhibit their growth. Effective strategy implementation is crucial for the realization of growth targets by SMEs. This study sought to establish the effect of strategy implementation on the growth of SMEs in the Garissa County of Kenya. An exploratory and descriptive research design was employed with respondents being drawn from 294 SMEs that were obtained through a stratified sampling technique. Data was analysed using descriptive and
regression statistics. The study results reveal a positive and statistically significant relationship between the Growth of SMEs and the components of strategy implementation namely resource allocation, leadership, enterprise culture and communication individually and collectively. The study offers valuable recommendations to SMEs proprietors on the enhancement of strategy implementation to attain sustainable growth of their enterprises.

Downloads

Published

16-12-2019

How to Cite

Tawane, I. A., & Muathe, S. M. (2019). Strategy Implementation and Growth of Small and Medium Enterprises in Garissa County, Kenya. Eastern Africa Journal of Contemporary Research, 1(2), 78–88. Retrieved from https://eajcr.org/index.php/eajcr/article/view/15

Issue

Vol. 1 No. 2 (2019)

Section

Articles

License

You are free to:

  • Adapt — remix, transform, and build upon the material

Under the following terms:

  • Attribution — Users must give appropriate credit, provide a link to the license, and indicate if changes were made. They may do so in any reasonable manner, but not in any way that suggests that you endorse them or their use.
  • Non-Commercial — Users may not use the material for commercial purposes.
  • No additional restrictions — Users may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.